Talk radio's "biggest mouth" Howard Stern is in the market for a phone, reports ZDNet. As a longtime Palm user, he is now embarrased to show his Treo since "it's so old school", he states. He's been publicly auditioning new phones, including a BlackBerry, but ruled out the iPhone due to lack of a keyboard.
It seems Palm has taken notice of his smartphone woes. A couple weeks ago, Lynn Fox, Palm head of PR, apparently called into the radio show to plug the device (see other Pre bits). Today they took the next step, making Howard Stern a "public test cast for the Pre". They will be bringing a Pre demo to Stern's home, giving him a hands-on tutorial, and then taking the top secret device away.
“They’re going to show me the Pre and then take it away. They’re trying to build excitement for this thing. If people don’t buy this I don’t see how Palm keeps going.”
A "Stern stamp of approval" for the Pre will go a long way for Palm, and it's important that it's easy to use; especially since he's less tech-savvy than Engadget and Jimmy Fallon. Palm continues to work the celebrity circuit to counter buzz from Apple, who are gearing up with upcoming iPhone 3.0 software (see articles).
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