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Home Article Listing Palm Pre Hollywood launch benefit, ad screening coming soon

Palm Pre Hollywood launch benefit, ad screening coming soon

Looks like Palm is already ramping up their celebrity exposure prior to the launch of the new webOS Pre. Scheduled for June 3, just a couple days before the Pre launch parties begin for Sprint Premier customers, this invite-only Hollywood benefit event for IAVA (Iraq and Afghanistan Veterans of America) will be hosted by Jason Alexander (George Costanza on Seinfeld) and will feature comedian Jerry Seinfeld himself, eWeek reports.

If these two will be good spokespersons for Palm's new handset however, remains to be seen. "We're not sure about Jason, but George Costanza seems more like a Motorola brick phone kind of guy to us", quips Business Insider.

The event will be at Raleigh Studios, Hollywood, and will feature a famers' market in the centre of the cocktail reception, with proceeds going to IAVA. To help increase star power, Palm will donate a Pre to a veteran for every celebrity in attendance.

Also, a new Palm Pre commercial will be debuted at the event (and to the public on Facebook), notes the Palm Blog. The bold new ad features an artistic interpretation of unique Pre features, such as Synergy and multitasking. Directed by acclaimed film and commercial director Tarsem, it will feature over 1000 martial arts performers orchestrated by Sun Yupeng, who also choreographed the impressive Beijing Olympics opening ceremonies.

Palm has already posted several behind-the-scenes video clips from the commercial, which you can watch here.

UPDATE: Check out a photo of the official invite to the Hollywood event below.

 

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