So far, the marketing strategy behind the launch of the Palm Pre and webOS has been brilliant. The timing of CES 2009 was just right, and the follow-up via social media such as Palm's Twitter and Facebook pages and corporate and developer blogs made the community feel as though Palm was really listening to their needs.
Palmwebosblog has now found evidence that suggests social marketing company Blast Radius is behind Palm's most recent marketing strategy. From their company credo:
This magic happens when a brand becomes a forum for sharing interests and passions (check out EA's Madden Challenge). People get interested. Customers turn into fans, and fans turn into advocates who spread the good word, doing more for your brand than any ad ever could.
The web is not just another channel to push polished messages. It's about brands inviting people to engage around a cause—which is to say a passion or a mission. Together brands and consumers create content, tools, services and other useful stuff that serves the cause. This may sound lofty, but we promise you it's not. This is what we do every single day.
This sounds a lot like Palm's strategy and it appears to be working very well. Let's hope they continue to devote resources to engaging and listening to the community as the momentum around the webOS platform continues to grow.
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